Overview:
Noyeks Newman, a traditional appliance retailer with three locations in Ireland, partnered with NEFF to solve a common challenge: How to increase premium appliance sales in an increasingly digital market?

Target Audiences:

1. Home Owners
2. Renovation - life event
3. Urgent replacement home appliances - in market

Full-Funnel Strategy
Our strategy addressed every stage of the customer journey:
- Awareness: contextual videos to increase attention
- Consideration: In-depth product and service benefits
- Action: Clear Call to Action
Each stage was continuously optimized based on real-time engagement data.